Tracking results keeps your money from floating away
The most frustrating aspect of marketing is trying to understand the effectiveness of different media buys and what their impact and costs really are!
We have launched MFA to fill the need attorneys have for well designed, search engine optimized, websites and properly coordinated marketing plans. The only way to gauge the effectiveness of your efforts is to have accurate reporting on all aspects of marketing. MFA is the leader in quality, transparent, reporting for all of your marketing efforts.
What does good reporting mean?
Good reporting means that at the end of each month, you know exactly where you are, what you are doing, what are the costs, and most importantly what are the results!
“You need to know so much more than “how many hits did I get on my website”
Our system tells you not only the amount of visits on your website, but where they came from, how much time they spent on the site, and how many converted to inquiries. We can even tell the exact amount of phone calls generated from any of our media plays, be it blogs, articles, facebook, twitter, youtube, radio, or TV.
The overall marketing plan will identify several things that most marketing companies don’t want you to know.
1) Content is king on the internet. How many articles were published on your site for the month? How many articles were published to publishing sites that direct links back to your site? How many blogs comments were posted, what social networks had comments that were posted, what press-releases were published, and what were the results of these efforts?
2) Can you track all of the keywords you have targeted for your practice?  Exactly what pages do you show up on for google, yahoo and Bing? Did your site make progress moving forward, or did it lose rankings?
3) How many phone calls came in to your office, and from what marketing media? Are you using a different number for each marketing effort?  Are the calls tracked and recorded for training purposes?
Marketing for Attorneys is proud to have the most complete tracking and reporting in the industry.
The proof is in the pudding - Comprehensive Reports from MFA
At the end of each month, a report is compiled that shows you:
*Â Â The work that was done for the month
*Â Â The results and overall rankings achieved for the month
* The blogs that had posted comments for the month (and their web addresses)
*Â The social networks that had comments written and profiles created
*Â The video sites created and their response
*Â Press-Releases that were written and posted
You will know what was done, why it was done, and how effective each and every portion of your marketing plan was for the month. In addition to a comprehensive report on what happened the prior month, an outline will be provided that specifically states what actions will be taken the following month.
You will never be in the dark about any type of marketing you wish to try. We can track any type of inbound inquiry so that an effective and accurate ROI can be developed.