Marketing For Attorneys

The MFA Premier package

Design

The most visually apparent aspect of our Premier Package can be found in it’s look and design. The premier package includes a custom designed site based on our wRight architecture attorney website platflorm. This site delivers your message and your services in a professional aesthetic created solely for your firm. Custom tailored to your geographic location and practice area, your visitors will feel at home upon arrival.

An SEO powerhouse

Search engine optimization is the path to gaining natural search engine traffic, otherwise known as free advertising. Why your marketing dollars are better spent on your own website, before you spend money on any other directory.

Links

Set up of automatic feeds to Google and Yahoo, along with the most popular social networking sites, is where we begin. Syndicating your content to national legal portals such as local-attorney.com and it’s affiliated directories brings as many links back to your site as you are willing to write content for. Additionally, we have partnered with a major link share service to offer inbound links at very competitive pricing. For those that have trouble writing a few articles a month, purchasing inbound links is the best bet to attaining natural search engine traffic. Learn why purchasing natural links on other sites is better than advertising on google for the local practitioner.

Multi Media Ready

Our sites include a user friendly, flash powered legalSeek menu. Providing just enough flash and sizzle to keep the user expected edge, but not overdoing it. The aesthetic of a firm site must always be polished and professional. Our experience creating legal marketing collateral includes the production & hosting of attorney video profiles. How this is really effective is when shot on a green screen, and the footage is incorporated seamlessly into your site to look more like a television station than a website! To find out more and see samples of this cutting edge video technology, click here!

Performance Analyzing Reporting

Powered by the might Google Analytics software engine, our monthly reports will allow us and you to see what has been effective, and what can be improved upon. We set up your site with our full Google integration system which notifies Google every time you complete a new page.

Content

MFA arms our clients with a website capable of becoming a search engine Titan. Combined with your own original content created using our Warwell Wordpress backend system and automatic syndication to nationwide legal portals, your path to success lies simply in contributing a few articles a month to your website. We do the rest.

The Premier package includes access to our entire legal information library to be published on your site. Each article is capable of becoming a soap box for your firm. By enabling the site user to ask a question about that article and publishing that question on the article page, your stage is set to come back with an answer and further your status as the expert in your area. See an example here

It must be understood that while MFA delivers attorneys the tools to become very successful online, their must be a time commitment made. The management of asnwering questions on your site is done directly through your website! Simply log in and you can publish new pages, answer questions posted by your site visitors and add links to things you’ve found helpful on the web.

The final component to your content strategy is in publishing relevant industry news wires. We set up your site to automatically publish small bits of relevant practice specific information This enables the search engines to see that you are a website with constantly updating content specific to your practice area.

Architecture

While content is king in gaining natural search engine results, all efforts are struck with ineffectiveness when your site is not constructed properly. The keys to look for are well structured file paths to your content, and delivering your most important content first to the search engines. We have spent a lot of time determining what works best for usability and search engine friendliness, and our combined knowledge is found in the underlying code of every site we build.