Defining a Web Presence
In the infancy of the web, people would build websites and tell people to go to them. Then search engine rankings became important, as people wanted their sites to be found. The idea of a “site” should be left back in the early days. Now what you need to gain clients is a successful Web Presence.
How do the two differ?
A web site consists of static pages that a person goes to in order to find information. Maybe to research your firm a little bit, find your phone number, etc…A web presence happens both inside your website and outside of your site. Namely, on other people’s websites.
A web presence, when at work in your site is defined by the interaction between you and your users. Your users are Potential clients as well as Current clients. When you allow your users to ask questions on your site, and then you publish the answers, you are establishing yourself as a living, breathing person that is available to that potential client. The more real you can become on your site, the faster you can get that first point of contact with the potential client.
Your successful web presence outside of your site is very important as well. By constantly writing articles and publishing them on your site via our “Site Dashboard”, you are building the value of your site. But each one of those articles is also being syndicated to Legal Portals, other attorney websites, social networking sites, really just about any where on the web. This casts your net wide and makes sure that potential clients can find you all over the internet, and not just through Google or other search engines.