Establishing yourself as the local Guru
This is of one of the goals we seek in every web presence we do. By following these 3 simple steps, we seek to establish you and your practice as the local guru.
- Establish your niche - Geographic location x Practice Area(s)
- Create your site with good architecture and static content
- Create dynamic content and syndicate your articles
Creating dynamic content means answering users questions via the Question & Answer forum, and also publishing new articles on a consistent basis. When a user visits your site, and they see all that you have available, you become the subconcious “best choice”.
If your site is more personable, inviting and informational, then you become the option that is weighed against others as the best. It’s simple. If all your potential client sees is your website, especially in a competitive market, then it better be very good. Otherwise, your competition will win their business!
If you are seeking to be an attorney that get’s clients via the internet and does not spend a dramatic amount of money on sponsored search results, then you must spend time or money on creating content. This content will serve as your way into high rankings on search results, and fortify your position as the local guru.
Because creating content puts you in the position of the local guru, it is a better approach to capturing traffic than spending money on sponsored search programs.
Part of defining a web presence is to put your content out there on the internet, in places outside of your website. All of the sites we build are able to have each article you write syndicated across legal portals, other attorney sites, social networking sites, really any where. With the size of the web, it is important to cast a wide net, and the more you through out, the more you gain.
