The MFA Premier package
Attorney Marketing Systems
The MFA Premier package
Design
The most visually apparent aspect of our Premier Package can be found in it’s physical look and appealing design. The premier package includes a custom designed site based on our wRight architecture attorney website platform. This site delivers your message and your service information in a professional manner created solely for your firm. Custom tailored to your geographic location and practice area, your visitors will feel at home upon arrival.
An SEO powerhouse
Search engine optimization is the path to gaining natural search engine traffic, otherwise known as free advertising. It’s just smart to invest your money on your own website and not on any other directory.
Links
We a set you up with automatic feeds to Google and Yahoo, along with the most popular social networking sites as our primary step. Next it”s all about syndicating your content to national legal portals such as local-attorney.com and its affiliated directories brings as many links back to your site as you are willing to write content for. Additionally, we have partnered with a major link share service to offer inbound links at very competitive pricing. For those that have trouble writing a few articles a month, purchasing inbound links is the best bet to attaining natural search engine traffic. Learn why purchasing natural links on other sites is better than advertising on google for the local practitioner.
Multi Media Ready
Our sites include a user friendly, flash powered legalSeek menu. Providing just enough flash and sizzle to keep the user expected edge, but not overdoing it. The aesthetic of a firm site must always be polished and professional. Our experience creating legal marketing collateral includes the production & hosting of attorney video profiles. We shoot on a green screen, and the footage is incorporated seamlessly into your site and the finished product looks more like a television station than a website! To find out more and see samples of this cutting edge video technology, click here!
Performance Analyzing Reporting
Powered by the mighty Google Analytics software engine, our monthly reports will allow you to see what has been effective, and what can be improved upon. We set up your site with our full Google integration system which notifies Google every time you complete a new page.
Content
MFA arms our clients with a website capable of becoming a search engine Titan. Combined with your own original content created using our Warwell WordPress backend system and automatic syndication to nationwide legal portals, your path to success lies simply in contributing a few articles a month to your website. We’ll do the rest.
The Premier package includes access to our entire legal information library to be published on your site. Each article is capable of becoming a soap box for your firm. By enabling the site user to ask a question about that article and publishing that question on the article page, your stage is set to come back with an answer and further your status as the expert in your area. See an example here.
It must be understood that while MFA delivers attorneys the tools to become very successful online, it is up to you to make the required time commitment for your success to be actualized.
The confidence generating – client relationship building opportunities ramp up when they can ask you questions directly through your website! Simply log in and you can publish new pages, answer questions posted by your site visitors and add links to things you’ve found helpful on the web.
The final component to your content strategy is publishing relevant industry news wires. We set up your site to automatically publish small bits of relevant practice specific information. What this does is enable the search engines to see that you are a website with constantly updating content specific to your practice area and you are rewarded with more immediate exposure.
Architecture
While content is king in gaining natural search engine results, all efforts are worthless when your site is not constructed properly. The keys to look for are well structured file paths to your content, and delivering your most important content first to the search engines. We have spent a lot of time determining what works best for usability and search engine friendliness, and our combined knowledge is found in the underlying code of every site we build.
Case Info-Take Systems
Case intake must be a part of every modern day attorney website. Even if the client chooses not to use it, the value it offers to both the attorney and client is too great to ignore. Our team has been a part of development for both LegalMatch.com andCasepost, Inc. The systems they use to take in client information is archaic and heavy and results in slow processes across the board.
That’s why we are proud to announce the Case “Info-Take” system! Written completely from scratch with the attorney in mind, we have created an easily modifiable system complete with over 350 questionnaires to choose from! Don’t like on of the questions, or need to add one? No problem, question modifying has never been easier using our Info-take back end.
Please let us know if you are interested in a platform including this option.