Broadcast media has been around since the 1950′s and has had a tremendous effect on our society.
We have had clients that have spend in excess of $400,000 per year, just on television!
How does that fit in with your marketing plans?
Broadcast media has an inherent problem in being able to measure and monitor results
What is working, and what isn’t? We have had clients spending $100k per month on TV, only to find out that their effective marketing dollars were coming from direct mail and the internet.
Broadcast media, whether on television or radio, can be an effective and immediate way to increase client flow for your practice.
But, it has to be looked at in a different than traditionally manner. Today, when you produce a commercial, you have to develop internet landing pages that address only the specific topic of the advertising message. In addition to broadcasting on local cable channels, the commercial has to be launched on Youtube and internet TV and radio.
Here is a very important statistic:
People will generally not respond to a broadcast message until they have seen or heard it at least 6 times!
There is no such thing as “doing a little on TV or radio”. That would be a huge waste of your money.
However, launching a planned multi-media campaign, utilizing the buying of remnant time via auctions, combined with things like internet TV, Radio, YouTube, and other sites, can become a cost effective method for promoting your practice.
All of this can be tracked when we assign different toll-free phone numbers to your package and track the calls with an inbound call management system.
There is no reason why you should be “shooting in the dark” in this day and age.
MFA can help you develop a coordinated, effective, broadcast media strategy that creates many different methods of tracking the results.
You will never be in the dark again